ValueFirst to talk about the latest trends in mobile CRM adoption by banks

India, April 2007 - ValueFirst, which is a leading MVNO for data services with over 800 nterprises as its customers will be talking on the latest trends in mobile CRM practices by banks.

Banknet India is organizing the summit in association with Indian Institute of Banking & Finance (IIBF) on 19th April 2007 at Taj President, Mumbai, India. IIBF (earlier known as IIB) is the premier professional body of all major Banks and Financial Institutions in India.

The summit will be attended by prominent speakers from RBI, major public and private sector banks and the top IT/mobile companies. The summit will revolve around topics from Financial Inclusion, Risk Management, Data Mining & Business Intelligence, and Internet & mobile banking.

ValueFirst has helped couple of leading banks in India to extend their existing CRM solutions over the mobile channel. "More and more companies in the service sector would adopt mobile as a medium to automate their operations as the input costs (salaries) have been rising, while the profit margins have been declining because of increased competition",said Mr. Vijay Shukla, Country Head, ValueFirst.

Banks have adopted mobile channel to provide push utility services like - balance/transaction updates but are still shy of providing pull based facility to customers like - balance query, because of security concerns.