October 2006, Gurgaon

ValueFirst Messaging (www.vfirst.com) became the largest MVNO (Mobile virtual network operator) for data services, to serve enterprises within 3 years of operations.

ValueFirst celebrates its third anniversary on 17th October 2006 and services over 600 large and small enterprises. ValueFirst started its operations in October 2003 with focus on critical mobile messaging and now services leading companies in Stock Broking, Insurance, Manufacturing, IT Services, IT-enabled Services, Banking, IT Infrastructure Management, Healthcare, Airlines and Education verticals.

ValueFirst pioneered enterprise mobile data services, by providing quick time-to-market and low TCO (total cost of ownership) mobility solutions which mobile enables enterprise CRMs and ERPs by integrating them with the two-way SMS gateway. It is due to this novel approach to technology that ValueFirst was able to create a new market for its kind of services.

ValueFirst currently services 6 of the top 10 stock-broking companies in India and almost all the leading private insurance companies. BPOs and Manufacturing companies are the latest verticals to find potential in ValueFirst's services. Manufacturing companies like Apollo, LG and IIFCO are using ValueFirst to mobilize their SFA (Sales Force Automation) and SCM (Supply Chain Management), while BPOs (Business Process Outsourcing) are using it to automate their roster management system, used for employee logistics.

ValueFirst not only created newer products and services but also created a suitable the business model to address the unique needs of small enterprises. ValueFirst has also replicated its model internationally with regional offices in Romania, UK, Pakistan, Nigeria and USA.

"One of the most interesting aspects of ValueFirst is the long-term value creation, as the business model ensures recurring revenue stream. This is of immense value as it ensures long-term profitability and de-risks the business. ValueFirst hopes to add another 250 to 300 customers by the end of this financial year", said Mr. Vish Bajaj, CEO, ValueFirst.

ValueFirst is by far the largest MVNO serving the enterprise data market in terms number of customers.