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Healthcare services - Patient is a Customer! |
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Gone are the days where the job of any Healthcare organization finished after the patient had recovered. Today, like in any other industry, Healthcare industry has recognized the importance of maintaining a continual relationship with the patients.
Many of the large pharmaceutical companies have now realised the importance of contact with the end customer (patient), and therefore have themselves ventured into providing healthcare services.
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Why Mobile Messaging becomes crucial in Healthcare Services? |
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Hospitals
Mobile messaging enables hospitals to send value added information to the one-time patients and increase their stickiness to the hospital.
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Managed Healthcare Organizations
Mobile messaging enables MHOs to send timely alerts for preventive healthcare to its customers so as to optimize on the medical treatment outlay.
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Pharmaceutical Companies
Mobile messaging enables Pharmaceutical companies to communicate 2-way with key opinion leaders and the sales force and hence receive market feedback on their products and services.
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Mobile messaging services empowers the Healthcare institutions to open a personal, cost-effective and efficient communication channel with their customers (patients and doctors). |
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Bouquet of mobile messaging Services |
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| Preventive Healthcare |
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Reminders to patients for timely preventive check-ups. |
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Alerts to parents for vaccination. |
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Tip-of-day to chronic patients. |
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Tips related to environment (e.g. pollen count, SPM ). |
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Information to doctors on new research. |
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| Diagnostic Healthcare |
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Patients can query/receive diagnosis reports . |
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Alerts to patients on promotional schemes (e.g. free diabetes test this weekend). |
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| Curative Healthcare |
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Patients can query doctor/ambulance availability/test reports.
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Alerts to patients on change of appointment.
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Send OPD schedule updates to doctors.
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Alerts to specialists on being assigned to an in-patient.
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| Others |
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Send information on new product launches to doctors.
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Collect and send critical information to the pharma sales force.
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