ValueFirst - Industry

VERTICALS


	Banking & Financial
	IT / BPO
	Media & Entertanment
	Automotive
	Education
	Courier & Logistics
	Healthcare
	Stock Broking
	Retail Sector
	Real Estate

HORIZONTALS


	IT Infrastructure
	Customer Services
	Sales Force Automation
	Mobile Marketing
	Human Resources
	Emergency Services
	ERP Partnership


	Concept Note

Media & Entertainment

"Media & Entertainment companies which can innovatively engage the customers will create a distinct space
in the media clutter"

Catching the eyeballs!

With consumerism on the rise, consumer's mind is cluttered with lot of media voices and pictures floating around. Consumer's attention span has reduced and it has become increasingly difficult to create a recall in his mind.

Mobile messaging services will help the media companies engage the customer to increase the brand recall. It will not only help in brand reinforcement, but it can also be explored as a new revenue opportunity by providing value added services to the customers.

Benefits of Mobile Messaging


	Interactivity - Possible to engage the customers in a dialogue

	Anywhere/Anytime - Mobile is always in the pocket

	High reach - Over 100 million mobile subscribers in India

	Personal - Highly effective as communication to an individual

	Viral - Fun factor allows for epidemic phenomenon

	Targeted - Specific message can be conveyed based on the employee profile

	Cost - Significantly cheaper than other media

Bouquet of mobile messaging Services

M-Commerce


	Booking of tickets for movies/travel/theme shows etc.

	Sending in request for the download of song, ring-tone etc.

	Sending in request for the download of games and applications.

M-Information


	Alerts on release of new movie, songs etc.

	Alerts on change in schedule of program, event etc.

	Alerts on ticket booking confirmation.

	Sending in birthday greetings.

	Intimating about an upcoming event and seek participation by registration through SMS.

M-Interaction


	SMS-2-TV Interactive games - auction, bidding etc.

	SMS Chat - Chat in different groups using SMS.

	SMS Response - Respond to a set of quiz questions using SMS.

	SMS Voting - Customers can vote on a set of questions.

Mobile messaging services empowers the Media & Entertainment to open a personal, cost-effective and efficient communication channel with the customers.