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Talisma integrates its CRM solution with ValueFirst’s SMS gateway
 
- Creates an additional channel for customer interaction in its CRM solution -
  New Delhi, June 2008 .
 

ValueFirst (www.vfirst.com), the leading mobile data service provider for enterprises, has announced its tie-up with Talisma, a leading Customer Centric software solutions company in Customer Relationship Management and Customer Interaction Management. Talisma has integrated its CRM solution with ValueFirst’s SMS gateway to create SMS Push/Pull channel for customer interaction, adding to it existing channel options of email, phone, chat, VoIP, and Web self-service.

Mr. Vijay Shukla, Country Head, ValueFirst Messaging says, “SMS is gaining acceptability as the preferred mode for customer service because of its two-way communication capabilities; it is fast and cheap and is less time-consuming. Talisma Customers can now use the entire range of communication service to interact with their end customers”.

In the first phase, Talisma will provide PUSH and PULL facility. Subsequently, the entire bouquet including Unicode (Language support), Picture Messaging, and Barcode Messaging can be added to the service offering based on the uptake and demand from customers.

Mr. Rajendra Mruthyunjayappa, Managing Director, Talisma APAC says, “As a leading provider of customer centric solution, our mission is to deliver cutting edge solutions that will have positive impact on the overall customer service strategy of organizations”. Talisma SMS will be the latest addition to our Multi channel offering and will enhance our customer’s ability to interact with their customers efficiently and provide a superior customer experience each time an individual interacts with them.

“We are happy to partner with ValueFirst and the immense value the solution adds towards offering complete suite of multi channel software solutions”.

The integrated Talisma-ValueFirst solution for Customer Relationship Management is available immediately

About ValueFirst:

ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging, ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset. ValueFirst combines signaling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.

About Talisma:

Talisma is a global provider of Customer Relationship Management (CRM) and Customer Interaction Management (CIM) solutions that enable businesses to deliver a truly exceptional customer experience over email, phone, chat, and self-service and SMS channels. Talisma’s solutions help streamline the Marketing, Sales and Service functions, while reducing cost-of-service, increasing customer satisfaction and maximize revenue opportunities. In February 2007, Business Today named Talisma as one of “India’s Top 10 Hottest Software Product Companies.”.Some of Talisma's customers in India include Indiabulls, Optimix, ASK Investment Partners, Aviva, Bharti Axa, Citibank, HDFC Chubb, ICICI Lombard, ICICI Prudential, Reliance Insurance, UTI Securities, etc.
For more information, visit: www.talisma.com

 

For further information, please contact:
Ganesh Rajapur
Talisma Corporation
+91 80 4039 4400
ganeshr@talisma.com
Srinand Sridharan
ValueFirst Messaging
+91 991 022 3097
Srinand.sridharan@vfirst.com
         
   
   
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